Napoleon Hill published two books on the theme. The first, The Law of Success in 16 Lessons (1928), directly and repeatedly references the Law of Attraction and proposes that it operates by use of radio waves transmitted by the brain. The second, Think and Grow Rich (1937), went on to sell 100 million copies by 2015.[60] Hill insisted on the importance of controlling one's own thoughts in order to achieve success, as well as the energy that thoughts have and their ability to attract other thoughts. He mentions a "secret" to success and promises to indirectly describe it at least once in every chapter. It is never named and he says that discovering it on one's own is far more beneficial. Many people have argued over what it[61] actually is, some claim it's the Law of Attraction. Hill states the "secret" is mentioned no fewer than a hundred times, yet reference to "attract" is used less than 30 times in the text. He further claims that people can obtain what they desire through thought of definite purpose.[62]
"Just as you can't get lucky in a lottery without buying a ticket, you can't win at business without risking an investment. If you speak to successful business people, they'll tell you about how many times they failed or how close they were before things turned around. Business isn't just delivering on your product or service, it's investing in your network, investing in tomorrow, and surrounding yourself with the right team. If you want to succeed, you need to ensure you're pushing, pulling, and dragging that team. It requires focus, discipline, and an unapologetic resolve."
Expectation is similar to knowing, as described above. Expectation is more general. Someone who lives in expectation of good things happening will attract good luck throughout their life. That doesn’t mean they won’t suffer ‘negative’ events, it simply means they have programed themselves to a positive expectation. When they get it, it feels natural; the normal course of events. Many people do the exactly opposite, they program themselves to expect the worst and are always surprised when the ‘worst’ keeps turning up.
Before you begin to embark on the incredible journey towards true enlightenment in the Law of Attraction, it is important that you understand that you can apply it to your life and it can be effective if the correct tools are used. The practices and beliefs in this law have been igniting the lives of great individuals throughout the course of history.